What we do
How we get your stories and message heard.
We help organisations earn media coverage, build long-term communications capability and create strategic content that your audience wants.
01
No Win, No Fee Earned Media
You only pay when we land coverage. We identify stories with news value, do all the leg work then pitch with editorial judgement.
02
Strategic Communications
Senior communications support on retainer. We embed in your team, create strategy, write the content and handle the media and PR.
03
Content Creation
If your orgainsation is struggling with visibility. We can fix that with strategic content creation, written, audio or visuual.
Find out more ↓
No Win, No Fee Earned Media
We pitch your story. You pay when it lands.
We find the media angle and turn it into a story that editors actually want to run then pitch it to the right journalists. If it doesn’t land, you don’t pay. That’s the deal.
How it works
It starts with a conversation. We’ll spend an hour with you identifying your strongest story angle and assess whether it has genuine media value.
If we believe the story will fly, we’ll confirm if you qualify for our No Win, No Fee arrangement. There is a setup fee to cover time spent on the research, press release writing and pitch preparation. The amount depends on how story-ready your material is when we start. We’ll assess that in our first free call and confirm the cost before any work begins.
With you, we identify the talent, shape the key messages and pitch to our media contacts. We manage the process through to publication or broadcast. If the story doesn’t land, you don’t pay a win fee.
If the story isn’t ready yet, we’ll tell you. We can work with you to shape it into something stronger.
What this costs
$699 + GST
per confirmed media story*
+ setup fee confirmed before we start
Each story published or broadcast counts as one placement. If there’s no coverage, there’s no win fee.
Included in every engagement
- One-hour strategy session to identify your strongest angle
- Professionally written press release by senior PR practitioners
- Direct pitching to our New Zealand media contacts
- Full management through to publication or broadcast
- Honest assessment of story viability before we start
We're selective.
We only take stories we believe will land. Our reputation depends on editorial judgement, not volume.
You stay in control.
This is not an ongoing commitment on your part and has a clear outcome in a placed earned media story.
Credibility matters.
We won’t pitch a weak story. If it’s not strong enough, we’ll say so. Both of our reputations are at stake!
Built for organisations that need
- Senior communications expertise without a full-time hire
- A trusted external team that understands their sector
- Proactive media strategy alongside reactive capability
- Consistent, strategic communications across all channels
- Confidence that their reputation is being managed well
Strategic Communications
Your communications team, without the overheads.
Not every organisation needs a full-time public relations team. But every organisation needs to communicate. We embed with your people as a senior external resource, handling strategy, media, messaging and execution on an ongoing basis.
How it works
We structure retainers around your needs. That might be an advisory arrangement where we’re on call for strategic guidance and media support. Or it might be a more embedded role at a certain number of hours per week where we’re actively managing your communications programme, writing your material and fielding media on your behalf.
You get senior experienced practitioners who work at the top level.
What retainers typically include
Media monitoring, strategy and response planning. Proactive story identification and pitching. Key message development and spokesperson preparation and training. Newsletters, website articles and stakeholder communications. Internal communications support is also available.
We design the scope to fit your needs. We’ll work out what makes sense for your organisation and price it accordingly.
We’re a strategic communications partner. We can handle a crisis when it comes in, but the real value is being embedded before it does. Retainers start from advisory-level support and scale from there.
Content Creation
If no-one sees it, then maybe it didn't happen.
Every organisation has knowledge, information and insights worth sharing. Your specialists often have deep expertise. Often the problem is that none of it is visible. It’s locked in people’s heads, buried in internal documents or sitting in a slide deck nobody outside the business will ever see.
We can solve this problem. We interview your experts, extract the insight and turn it into strategic articles for your website. Useful, high quality content housed on your website builds authority and makes you highly searchable by real people and AI.
Why this matters more than ever
Google search increasingly rewards authoritative, well-structured information from credible sources. AI search tools like ChatGPT, Claude and Perplexity are also pulling answers from websites that demonstrate genuine expertise. Organisations that publish useful, intelligent material get found. Those that don’t, unfortunately stay invisible.
This isn’t about churning out blog posts. It’s about building a body of work that positions your organisation as the authority in your space.
What we create
Strategic website articles that are useful to your audience and demonstrate your expertise. Thought leadership pieces for LinkedIn and industry publications. Explainers and educational material for your audience. Opinion pieces that put your people in the conversation. Evergreen authoritative content that compounds over time.
We structure all of this for searchability. All of it is written by people who understand journalism, and also how keywords work.
How the process works
We start by understanding your organisation, your audience and where you’re trying to be visible. Then we interview your subject matter experts and extract the stories and insights that matter. We write, edit and structure the material for publication. You review, approve and publish.
We can work on retainer, by project or per article depending on what fits.
What is AEO?
AEO stands for AI Engine Optimisation. It’s the practice of structuring your content so AI tools can find, understand and cite your organisation in results to the user. Traditional SEO gets you ranked, however AEO gets you referenced. We build content that does both.
You get
- Strategic material built on real expertise
- Written by practitioners with newsroom experience
- Structured for Google, AI search tools and human readers
- Designed to build authority over months and years