Think Better
Ideas on media, PR and communication strategy.
Some blogs to read, containing gems of the genius that rumages around in Dale and Kate’s brains.
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The PR Cheat Sheet
A practical one-pager on raising visibility and credibility through PR.
Latest thinking
New pieces appear here as we publish. Newest first.
- Dale Owens
How to win in the age of AI search
AI has redrawn the map for where trust and visibility live online. Organisations that
- Dale Owens
The disruption of the media in New Zealand has been of catastrophic proportions.
Radio New Zealand’s Chairman recently wrote in a letter to the Minister for Media
- Dale Owens
The 3 most costly PR mistakes NZ companies keep making
PR pitfalls cost Kiwi companies big. Here’s how to stay clear.
- Dale Owens
Get media coverage in New Zealand. Here’s what actually works
Pitch smarter and stop shouting into the void.
- Dale Owens
Get great PR in New Zealand: 5 proven tactics that work
5 Ways to Get Great PR in New Zealand.
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